Tutorials

One job, from the first step to the last.

Each tutorial is a set of stages done in order. Every stage has the tasks to tick off, tools to run on your own situation, and a checkpoint that says what you should have before moving on. Your progress is saved in this browser.

01
Local SEO
Rank and rent: build a local lead generation site and rent it to a business
How to pick a niche and a town, build a site that deserves to rank without a Business Profile, prove what its leads are worth, and rent it to one local firm on terms that protect you both.
You finish withOne honest, useful local lead generation site, a measured record of the leads it produces, and a written agreement with a business that pays to receive them.
Stages
9, 74 tasks
Takes
6 to 12 months to a first renter
Level
Some experience
Start the tutorial
02
Local SEO
Exact match domains for your business: when one helps and how to run it
Why a keyword name works in local search when it is the business's real, registered name, what Google has said about keyword domains, when buying one is a mistake, and how to set up a keyword-named business so every record about it agrees.
You finish withA clear decision on the name and domain, and if you go ahead, a keyword-named business whose registration, domain, profile, website and listings all agree.
Stages
8, 42 tasks
Takes
2 to 6 weeks to decide and set up, then 6 to 12 months to judge
Level
Starting out
Start the tutorial
03
AI search
How to get your business recommended by AI assistants
Find out what ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot say about your trade and town today, then fix what they read, one stage at a time.
You finish withA baseline of what each assistant says about you, the access, details, pages, sources and reviews that assistants read put right, and a monthly test that shows whether it is working.
Stages
7, 88 tasks
Takes
6 to 12 weeks, then monthly
Level
Starting out
Start the tutorial
04
Diagnosis
How to diagnose and recover from a drop in search traffic
A step by step method for working out whether a fall in search traffic is real, what caused it, and what to do about it, built on Google's own guidance for debugging traffic drops.
You finish withA confirmed diagnosis of why search traffic fell, a recovery plan matched to the cause, and a write-up stakeholders can act on.
Stages
7, 57 tasks
Takes
1 to 3 weeks to diagnose, then months of recovery work depending on the cause
Level
Some experience
Start the tutorial
05
Website migrations
How to migrate a website without losing search traffic
A stage by stage walk through a site move, from scoping it to closing it 90 days after launch: what to do, in what order, on which day, and with which files.
You finish withA launched site with every valuable old URL redirected, its indexing confirmed in Search Console, and a closing report that shows what moved and what is left to fix.
Stages
7, 75 tasks
Takes
8 to 16 weeks of preparation, then 90 days of monitoring
Level
Some experience
Start the tutorial
06
Career
How to start an SEO career in 2026
A 90 day plan for career changers, graduates, marketers and developers: what the job is now that search includes AI answers, what to learn first from Google's and Bing's own material, how to build a portfolio that proves skill, and how to land the first role or client.
You finish withA working grasp of search fundamentals, a live site you have grown and measured, four portfolio pieces, and a plan for getting hired or finding a first client.
Stages
7, 78 tasks
Takes
90 days of learning and building, then the job hunt
Level
Starting out
Start the tutorial

Want a tutorial on something else?

Tell me on LinkedIn which job you would like taken from start to finish next. Requests help decide what gets written next.

Connect on LinkedIn info@mbsearch.co

One job, from the first step to the last.

Rank and rent: build a local lead generation site and rent it to a business

Exact match domains for your business: when one helps and how to run it

How to get your business recommended by AI assistants

How to diagnose and recover from a drop in search traffic

How to migrate a website without losing search traffic

How to start an SEO career in 2026

Want a tutorial on something else?