Topics

What I write about.

The areas of search I have worked in. Each topic has a long guide to the whole subject, cited to primary sources, and shorter posts that go deeper on one part of it.

01SaaS SEOOrganic search for software companies, from product, feature, comparison and alternative pages to documentation, and how that traffic feeds trials and demos.17 min guide, 3 posts

02Ecommerce SEOCategory and product pages for online shops, faceted navigation, crawl budget on large catalogues, and what to do with stock that comes and goes.18 min guide, 3 posts

03Local SEOGetting found by people nearby: Business Profile, the map pack, and how the approach differs for shops, trades, practices, hotels, retailers, chains and website-only businesses.33 min guide, 7 posts

04International SEOSite structure, hreflang and localisation for sites that run across countries and languages, and how to decide which markets get their own pages.17 min guide, 3 posts

05Website migrationsMoving a site without losing its search traffic: redirect mapping, platform and domain changes, launch checks, and what to watch afterwards.18 min guide, 3 posts

06AI searchHow ChatGPT, Google AI Overviews, Perplexity and the other assistants choose what to cite, and what that means for SEO work.32 min guide, 5 posts

Questions about any of this?

LinkedIn is the easiest place to reach me. Send a message or connect, and I will reply there.

Connect on LinkedIn info@mbsearch.co