Based in London, United Kingdom
Mani Bharij.SEO & AI Search Consultant
Guides and notes on SEO and AI search, drawn from twenty years on the web across SaaS, ecommerce, local lead generation, international sites and enterprise travel.
Founder of SearchOps, a platform that tracks how businesses appear in local and AI search. Before that, agency-side at PACIFIC in the team working on Expedia Group’s transportation line of business, freelance SEO from 2014, and website development from 2006.
Take one job from start to finish
Stages done in order, with tasks to tick off, tools to run on your own situation, and a checkpoint at the end of each stage.
- 01Rank and rent: build local lead sites that pay you rent every month
- 02Exact match domains for your business: when one helps and how to run it
- 03How to get your business recommended by AI assistants
- 04How to diagnose and recover from a drop in search traffic
- 05How to migrate a website without losing search traffic
- 06How to start in SEO in 2026: as a career or on your own projects
What I write about
The areas of search I have worked in. Each topic collects the guides and posts on that subject.
Foundations
6 topicsSearch surfaces
2 topicsSites and situations
6 topicsRecent posts
Who is writing this
I started in 2006 building websites, then moved into SEO and marketing. From 2014 I worked freelance as an SEO consultant, then agency-side on enterprise travel accounts from 2021, and I have been independent since late 2023. That work has covered SaaS, ecommerce, local lead generation, international sites and website migrations. I also build SearchOps, and I take on a small number of consulting projects.
- SearchOps
- Founder & MD
- PACIFIC
- SEO Manager
- Expedia Group
- Transportation, via PACIFIC
- MBSearch
- Independent practice
Say hello on LinkedIn
It is the easiest place to reach me. Ask about something you read here, or get in touch to compare notes.