Content and strategy
Positioning and strategy
What to own, and how
Which topics should we own, and how do we stand apart?
Works out the topics worth owning, how to differentiate, and a pillar and cluster content plan to get there.
Paste into Claude Code, Cursor, Codex or any agent that can open a link. If yours cannot, use Copy full text.
Reach for it when you say
- “Topical authority”
- “What topics should we cover?”
- “Competitive analysis”
Installed as a skill, it triggers on requests like these by itself.
How it works
- Step 01Understand the current position
- Step 02Map the topics around it
- Step 03Plan pillars and clusters
- Step 04Report, inside the honesty lines
Use it
Three modes, three ways in
Run it in audit mode first: it records findings and changes nothing. Then fix applies only the findings you approve, and re-check re-tests them later. Switch modes on the prompt above.
- 01Paste the link promptOne line that points your agent at the skill on GitHub. Nothing to install, always the latest version.
- 02Paste the full textFor agents that cannot open links. The skill is self-contained, so this works in any chat.
- 03Install the packInstalled as skills, it triggers by itself when you describe the problem, and can hand work to the other skills.
Questions about this skill?
Ask me on LinkedIn, or open an issue on GitHub if something is wrong or missing.