"Crawled - currently not indexed" is one of the most common Search Console questions, and the number next to it can look alarming. It is usually the least urgent line in the Page indexing report. Google fetched these URLs, looked at them and decided not to index them for now. The work is separating the pages you need from the ones you can do without.
This post covers what the status means, what usually causes it, and a method for working through it by template. The background on crawling, indexing, canonicals, soft 404s and crawl budget is in the technical SEO guide, so I will not repeat it here.
What the status means
Search Console's help defines it in a couple of lines: Google crawled the page but did not index it, the page may or may not be indexed in future, and there is no need to resubmit the URL.1 It is a decision, and a provisional one. Pages move from this status into the index, and pages that were indexed can drop back into it.2
On Google's Search Off the Record podcast in July 2026, John Mueller described pages Google chooses not to index as cases where "our systems decided we weren't as curious as you might be", and said that is not something you necessarily fix yourself, because it is not purely technical.3 The report says the same in its own way: don't expect every URL on a site to be indexed, and non-indexed URLs can be fine as long as the key pages are in.1
How it differs from "Discovered - currently not indexed"
The two statuses sit one step apart. "Discovered - currently not indexed" means Google has found the URL but not crawled it yet. Typically Google wanted to crawl it but expected that to overload the site, so it rescheduled, which is why the report shows no last crawl date for these URLs.1 "Crawled - currently not indexed" means the fetch happened and the page was assessed. The first is mostly about crawling, meaning server capacity and how much of the site Google wants to fetch. The second is mostly about the page itself.
They can share a cause. Mueller said that when Google's systems have strong concerns about a site's overall quality, they crawl less and index less, and both statuses grow. He was careful to say that quality is only sometimes the reason.3 If both counts are large across most of the site and the technical checks are clean, I would treat it as a question about the site as a whole. The traffic drop tutorial covers how to tell whether it has also cost you traffic.
There is no healthy ratio
People often want a benchmark for how much of a site should be indexed. Google's answer is that the ratio does not matter. On the same podcast, Martin Splitt said he has seen healthy sites with around a million non-indexed pages and half a million indexed, and Mueller said that only about 5% of the pages in Search Console for Google's developer documentation are indexed, mostly because of noindex, 404s and canonicals.3
The figure you may have seen quoted, that about 62% of pages are not indexed, comes from IndexCheckr, a company that sells an index-checking tool. Its study, last updated in February 2025, covers about 16 million pages tracked in that tool.4 It does not say how many sites those pages came from or how they were chosen, and pages people pay to monitor are not a typical site, so I would not use it as a benchmark. The comparison that matters is whether the pages you care about are indexed and getting impressions.
What usually puts a URL there
Google does not give a reason for an individual URL,2 so the cause has to be read from the pattern. Most URLs in this status fit one of the groups below, and each looks different when you sample it.
- The page duplicates another one, or nearly does. When pages are identical or close to it, Google may index only one of them.2 Examples include product variants that differ only by colour, print versions, and town pages with the place name swapped. If you run location pages, check this first.
- The template has little on it. Tag archives, empty categories and forum threads with no replies give Google almost nothing to index; Onely's example is a thread that had no answers when it was crawled.2 Quality is judged on the whole page as well as the text, and Mueller pointed to content buried under ads, interstitials or long filler as part of the same judgement.3
- The URL is a parameter or filter variation. Sort orders, filter combinations, session IDs and tracking parameters create many URLs with the same or overlapping content. On a shop with filters, check this group early, because the combinations multiply quickly. Which faceted navigation pages to index covers how to choose the few worth keeping.
- The page looks empty to Google. A category with no products, a search page with no results, or a page whose content depends on JavaScript that fails to render can look like nothing at all. Some of these are reported as Soft 404, which has its own line in the same report,1 and some end up here. What crawlers see on a JavaScript site shows how to check.
- Very little links to it. A page Google can only reach through the sitemap, with no internal links, looks less important than the pages the site itself links to.2
- The page adds nothing new. Splitt's point on the podcast was that when plenty of other pages already cover a subject just as well, there is little reason to add one more to the index.3 This is the hardest one to accept, because the page can be accurate and well written and still sit here.
- The page is fine and waiting. New pages, recently changed pages and the destinations of new redirects can sit here for a while before they are indexed.2 Crawling a new or changed URL can take anywhere from a few days to a few weeks.5
URLs in the report that do not matter
Some URLs turn up in this status on almost every site and need nothing from you:
- Feeds, such as the /feed/ URLs WordPress creates.
- Paginated archive pages beyond the first, like /blog/page/7/.
- Utility URLs: cart, checkout, login, account, print and internal search pages.
- PDFs and other files linked from pages, when nobody would search for them.
One check on feeds is worth making. In 2021 Adam Gent found that Google had indexed his WordPress feeds as if they were pages, which left the real posts crawled but not indexed. Removing the feed pages fixed it within a few days.6 If your real pages are in this report, search Google for a distinctive sentence from one of them and see which URL comes back.
How to work through the report
Work by group. Inspecting URLs one at a time on a site with thousands of them tells you very little, and the decisions you end up making apply to templates anyway.
Working through "Crawled - currently not indexed"
Export
Open the reason in the Page indexing report and export the examples. The list stops at 1,000 rows, so on a large site filter by sitemap and export each one.
Deciding what to do with each group
| Decision | When it fits | What to do |
|---|---|---|
| Improve | The pages should rank, people search for what they cover, and they are thinner than indexed pages of the same type. | Add what makes each page different from the pages already indexed, and link to them from the pages that matter. |
| Consolidate | Several pages cover the same thing with small differences. | Merge them into one page, redirect the others to it, and update internal links. |
| Noindex | Visitors need the pages but searchers do not, such as filters, internal search and account pages. | Add noindex so the decision is explicit. If the problem is how much crawling they attract, block the URL pattern in robots.txt instead. |
| Remove | The pages are no use to anyone. | Delete them and return 404, or 410 if you know they are gone for good.9 |
| Leave alone | Feeds, pagination, utility URLs, files, and new pages still being processed. | Leave them, and check the counts again in a few weeks. |
Leaving pages out of the index is often the right answer. Every site has URLs that exist for visitors, for the CMS or for tracking, and Google declining to index them is the system working as it should. The groups worth effort are the ones where the pages ought to earn search traffic and are missing while their siblings are indexed.
Bing makes the same kind of decision
Bing is just as selective. Its help pages say the web is virtually infinite and not every page can be selected, that Bing may choose not to index a site it cannot crawl consistently, and that pages which replicate content or offer little depth fall below its quality threshold. Pages submitted through Bing Webmaster Tools still have to be crawled and assessed before they appear.10
Bing Webmaster Tools reports index status per URL and per folder. Its URL Inspection tool shows when and where a URL was discovered, crawled and indexed. For a URL that is not indexed, it shows the error and a suggested action, such as requesting indexing within your daily submission quota, and the Live URL tab shows what Bingbot gets from the page.11 Site Explorer, which suits the grouping method above, shows the site folder by folder, with counts of indexed, error, warning and excluded URLs, and when Bing launched it in 2020 it described excluded URLs as those with spam violations or low rank.12
Bing's index matters beyond Bing search. Microsoft's documentation says Microsoft Copilot and Copilot Chat ground their web answers by sending generated search queries to the Bing search service.13 The AI Performance report in Bing Webmaster Tools, in public preview since February 2026, counts citations of your pages in Copilot, in AI-generated summaries in Bing and in some partner integrations.14 A page Bing has left out of its index cannot come back from those searches, so I would check the important groups in Bing as well. How Microsoft's crawler feeds AI answers covers the Bing side in more detail.
If the report shows a few hundred URLs in this status and your important pages are indexed and earning impressions, there is probably nothing to do beyond a quick look at the groups. If a whole template you rely on is sitting here while competitors' equivalents rank, the fix is in the content and internal links of that template, and nothing in Search Console will change the outcome for you.
Common questions
01Should I click Request indexing for these pages?
02How long does it take for a crawled page to be indexed?
03Do lots of non-indexed pages hurt the pages that are indexed?
Sources
- Platform docs10
- Regulator1
- Industry study1
- Practitioner1
- Reporting1
- 01Page indexing reportSearch Console HelpPlatform docs
- 02How to fix "Crawled - Currently Not Indexed" - 6 simple steps!Onely (Tomek Rudzki, May 2024)Practitioner
- 03How to read the Indexing Report (episode 112 transcript)Search Off the Record, Google Search Central (John Mueller and Martin Splitt, July 2026)Platform docs
- 04Google Indexing Study: Insights from 16 Million PagesIndexCheckr (Joel Cariño, updated February 2025)Industry study
- 05Ask Google to recrawl your URLsGoogle Search CentralPlatform docs
- 06How an SEO Fixed a Weird Crawled Currently Not Indexed IssueSearch Engine Journal (Roger Montti, November 2021)Reporting
- 07URL Inspection toolSearch Console HelpPlatform docs
- 08Usage LimitsSearch Console API, Google for DevelopersPlatform docs
- 09RFC 9110: HTTP SemanticsIETFRegulator
- 10Why is My Site Not in the Index?Bing Webmaster Tools HelpPlatform docs
- 11URL InspectionBing Webmaster Tools HelpPlatform docs
- 12Site explorer: SEO-explore your siteBing Webmaster Blog (October 2020)Platform docs
- 13Data, privacy, and security for web search in Microsoft Copilot and Microsoft Copilot ChatMicrosoft LearnPlatform docs
- 14Introducing AI Performance in Bing Webmaster Tools Public PreviewBing Webmaster Blog (February 2026)Platform docs
Written by Mani Bharij, SEO & AI Search Consultant in London. More on this subject in the Technical SEO guide.